Friday, 6 April 2012

Bajaj Auto sells 5 million PULSAR'S.


From a bike to a religion and from a religion to a mania...the Pulsar stands as a true testament to a counter-culture. A culture that challenges mediocrity, laughs at convention while imbibing a live free, ride hard spirit. Engraved in the DNA of every Pulsar is an attitude that is also translated to every biker, who gets his daily dose of pride riding a Pulsar.

Hardly had Bajaj thought that they would be able to sell five million units of the Pulsar brand, when they launched the bike more than ten years ago. During that time Hero Honda was in full swing with its Splendor , we could see every second person in India riding a Hero Honda Splendor . The only performance oriented bike were the CBZ and the Fiero to some extent .
People just used bike for commuting , what else can you do with a Splendor ??

But after Bajaj launched its Pulsar series , it totally redefined the Indian Automobile sector , you can consider it as a revolution . The launch was done with Pulsar 150 and Pulsar 180 . From there on , Bajaj never looked back and has still been going strong with the Pulsar brand.The mark of five million units is certainly an achievement in itself. The announcement of Bajaj Pulsar crossing the five million mark was made during the declaration of the last month’s sales report .

Generation of Bajaj Pulsar's
The journey for Pulsar series was full of criticism but inspite of all these barriers , Pulsar series was always received well among the customers which made the Pulsar brand successful .
Around the world only few brands have been able to reach this milestone , few of the bikes from Indian contingent who have reached this milestone include the Hero Honda Splendor , Hero Honda Passion and Bajaj Discover .

As far as Pulsar is concerned, it crossed the one million mark in 2006. In about three years’ time, the bike crossed the three million mark. It took only a year to reach the four million mark. Then within a year Pulsar rolled out its 5 millionth unit .WOW !!!

Bajaj Auto is now ready with an all-new Pulsar 200NS which might be available in showrooms by April end , if the bike is received well among the Pulsar Maniacs then there is no stopping the Pulsar which might double its pace in the current financial year.




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