Suzuki Motorcyles India is all set to endorse Salman Khan as its brand ambassador to market its products according to news reported by Economic Times . Basically Salman Khan was roped due to his gaining popularity these days because of his back to back hits recently . Salman Khan endorses wide range of brands but we must say of all the products, this one suits his robust personality the best .
Suzuki has successfully acquired the four wheeler segment with its alliance with Maruti in India but its has not got the same response for two wheelers.
The two wheeler segment is a big and growing market in India, and it's time Suzuki creates brand recognition in India keeping in mind they will bring their first commuter segment mobike Hayate very soon.
That's why Suzuki has decided to rope in the Dabangg dude as the brand ambassador for bikes manufactured by Suzuki Motorcycle Pvt Ltd
First on their list is to campaign their new launch Suzuki Hayate 110cc motorcycle which will compete against brand like Hero Splendour, Bajaj Discover and Honda's upcoming Dream Yuga .
Atul Gupta, vice-president (sales & marketing), SMIPL said, “While the motorcycle market in India is growing, brand loyalties remain strong. We needed to break into the clutter by differentiating our products and marketing strategy. We decided to sign on Salman Khan as he is a strong fit with the value-packed products we have scheduled for launch in the India market.”About the other companies endorsing bollywood stars ,HMSI is in the process of finalising its first brand ambassador in the country. While Hrithik Roshan endorses Hero’s premium motorcycle Karizma, Mahindra Two Wheelers had roped in Aamir Khan. John Abraham campaigns for Yamaha.
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| Salman Khan with the upcoming Suzuki Hayare 110cc bike. |
According to us ,Suzuki needs to exercise their maketing as well look at GS150R as there is nothing wrong with that bike probably the best in 150 cc commuter segment but hardly people buy that product ,they prefer hunk and cbz extreme(nothing against those machines) over it because of the strong dealer network its high time for them to exercise aspects and stay focused on quality for sure.
Suzuki better focus on vehicle quality than branding. Honda may never need a bollywood brand ambassador and still Honda will rock the sales charts.
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To know more about the upcoming SUZUKI HAYATE click HERE
and about SUZUKI's new plant at Rohtak click HERE
2 comments:
Salman is looking cool .It will be very excited ti see him as a brand ambassadar of SUV like Tata safari storme
Tata Safari Storme
yeah mahn !!! salman should def thnk of endorsing some SUV's
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