In a pioneering move of sorts, Royal Enfield is connecting to its customers in a very unique way, by teaching them to carry out small repairs and maintenance of their Royal Enfield motorcycles. On the 25th of February, 2012, Royal Enfield will conduct th Do-It-Yourself customer training program at its Old Madras Road Service Training Institute, Chennai. Through this workshop, Royal Enfield will train customers to carry out regular maintenance and small repairs that they might encounter in the middle of the road or elsewhere, especially while on long tours.
The best part about this initiative is that Royal Enfield is organizing this workshop absolutely free of cost for existing Royal Enfield customers, for whom this workshop is currently open for. Interested participants will have to make their own arrangements for travel to Chennai and accommodation for the 1 day workshop.
How can you participate in this workshop?
You need to get in touch with workshop supervisor or manager of your nearest Royal Enfield dealership or Brand Store. Royal Enfield will also have a registration form on their website. So, you could watch out for that. Also, you could send an email to facebook(at)royalenfied(dot)com. Meanwhile, the entry to this workshop will be on a first-come-first-serve basis as a limited number of places exist. Once Royal Enfield receives your registration details, the factory will send a confirmation to each of the participants via email, sms or a telephone call. Royal Enfield will provide lunch on the house during the workshop.
What do I do if I cannot attend this workshop?
Fear not, Royal Enfield is planning to conduct six more workshops this year in each alternate month. So, you could register for the next edition of the customer training DIY workshop.
This latest move coming from Royal Enfield reaffirms the brand’s commitment to getting closer to its customers through various measures such as this one. The Royal Enfield DIY customer training program is a breath of fresh air, in a market where access to good after sales service, especially when it comes to two wheelers, still remains a tedious affair. While many two wheeler makers are slowly shying away from even selling spares over the counter, Royal Enfield encouraging customers to work on their motorcycles will foster a better understanding between man and machine, an understanding that is very crucial to become one with your ride. The thump is on!
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The best part about this initiative is that Royal Enfield is organizing this workshop absolutely free of cost for existing Royal Enfield customers, for whom this workshop is currently open for. Interested participants will have to make their own arrangements for travel to Chennai and accommodation for the 1 day workshop.
How can you participate in this workshop?
You need to get in touch with workshop supervisor or manager of your nearest Royal Enfield dealership or Brand Store. Royal Enfield will also have a registration form on their website. So, you could watch out for that. Also, you could send an email to facebook(at)royalenfied(dot)com. Meanwhile, the entry to this workshop will be on a first-come-first-serve basis as a limited number of places exist. Once Royal Enfield receives your registration details, the factory will send a confirmation to each of the participants via email, sms or a telephone call. Royal Enfield will provide lunch on the house during the workshop.
What do I do if I cannot attend this workshop?
Fear not, Royal Enfield is planning to conduct six more workshops this year in each alternate month. So, you could register for the next edition of the customer training DIY workshop.
This latest move coming from Royal Enfield reaffirms the brand’s commitment to getting closer to its customers through various measures such as this one. The Royal Enfield DIY customer training program is a breath of fresh air, in a market where access to good after sales service, especially when it comes to two wheelers, still remains a tedious affair. While many two wheeler makers are slowly shying away from even selling spares over the counter, Royal Enfield encouraging customers to work on their motorcycles will foster a better understanding between man and machine, an understanding that is very crucial to become one with your ride. The thump is on!
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