Bajaj Auto has tightened its grip over the Austrian Motorcycle KTM by buying another 6.3%, taking its total tally in the Austrian motorcycle to a little over 47% . Bajaj Auto is the second-largest shareholder in KTM. Other large shareholders include Stefan Pierer and Rudolf Knuenz-hold more than 51% stake. Currently Bajaj Auto are only willing to be the minority stake holders in the Austrian Motorcycle KTM .
Bajaj and KTM are working together well as a team , KTM is helping Bajaj by providing technical assistance whereas Bajaj has provided a great platform for KTM to launch its Duke series under its name . Bajaj launched the KTM Duke 200 a few weeks ago , and the response that the Duke 200 is receiving is tremendous .
Over the next few years now Bajaj Auto, will launch bigger and more powerful Pulsar and KTM motorcycle models in the 200cc to 700 cc range will take on rivals Honda, Yamaha and Suzuki and build on its leadership position in the premium motorcycle space.
Bajaj aims to position the Pulsar in the value-for-money sports bike segment and Austrian partner KTM's motorcycles at the premium end of the market.
This strategy of KTM-Pulsar acting together in the sports segment is a valid strategy anywhere in the world not just in India and they will look at leveraging this in many of the overseas markets in Latin America, Africa and South East Asia .
0 comments:
Post a Comment