Thursday 5 April 2012

Honda overtakes Bajaj Auto as the second-largest player in the country's two-wheeler market.

Honda is the world’s second largest two wheeler maker by volumes, second only to Hero MotoCorp . After its alliance with Hero was over , Honda was all on its own in the unpredictable Indian Market . After overcoming all these barriers Honda did manage to tighten its grip without Hero's assistance .

Honda Motorcycle & Scooter India had jumped to spot number 3 in overtaking TVS in January and
February.  The next target was to overtake India’s second largest bike maker Bajaj which is a segment leader in the premium category. Honda Motorcycle & Scooter India (HMSI) had recorded an 11.2% sales growth in February over the previous month at 1.97 lakh units. The company was just short by 7000 units .

But for the first time Honda overtook  Bajaj Auto as the second-largest player in the country's two-wheeler market . Hero Motocorp continues to be the market leader by selling  a whopping 5 lakh plus two wheelers in March 2012 . TVS is currently in the 4th spot , way behind the leaders in terms of monthly and annual sales.

Honda managed to sell 212,812 units, higher than Bajaj Autos 201,183 units, in March 2012. But Bajaj Auto need not worry since 35% of Bajaj Auto Limited's sales are overseas . Not only that , Bajaj is way ahead of Honda in terms of Annual sales .
This battle between them is going to intensify  in coming days, particularly with Honda's entry into entry-level segment.

Honda plans to launch the Dream Yuga 110 commuter motorcycle by may end ,
To know more click HERE




0 comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...
Twitter Delicious Facebook Digg Stumbleupon Favorites More