Thursday 31 May 2012

Bajaj Auto is now the World's Third Largest Motorcycle Company.

Bajaj Auto launched many bikes in various segments and totally redefined the Indian Automobile sector and with launch of its Pulsar series it gave a new dimension to the Indian Automobile sector.Hardly had Bajaj thought that they would be able to sell five million units of the Pulsar brand, when they launched the bike more than ten years ago.Once known for its iconic scooter Chetak, Bajaj Auto has now transformed itself into a global motorcycle brand.With so many milestones in recent years Bajaj has edged out most of the companies in its competition.

In the year 2011-12 Bajaj Auto sold over 3.8 million units of motorcycles worldwide which makes it world’s third largest motorcycle manufacturer. Honda is the global leader of motorcycle whereas India’s largest two wheeler company is Hero Motocorp.If Bajaj continues to have such staggering volumes then its not long when Bajaj surpasses these companies as well.

The journey for Bajaj Auto was full of criticism but inspite of all these barriers , Bajaj has always been received well among the customers which made Bajaj a successful brand.

Around the world only few brands have been able to reach such high volume figures, it’s truly remarkable for the company which was once known for its bad quality

Bajaj has lot of successful motorcycle brands in their stable with the Discover and Pulsar series ruling their respective segments.Also Bajaj Auto’s Boxer is the largest selling motorcycle brand in the African region.
Bajaj currently has 10% market share of global motorcycle market and it aims to increase it up to 30% mark.

Bajaj Auto is now ready with an all-new Pulsar 200NS which might be available in few weeks.
Lets see how it performs in the already competitive 200cc segment.




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