Hero MotoCorp, is the world's largest two-wheeler maker has and still 250cc and above segment is untouched by the number one motorbike company in the world . Right now Hero Motocorp has Karizma ZMR and Karizma R as the highest segment motorbike to offer but even these bikes are at most 225cc bikes.
Karizma ZMR was anticipated to be a 250cc then but that didn't happen . Many other Bike companies operating in India have already made themselves ready to enter this segment very soon and take it by storm.
After Hero parted ways with Japanese major Honda, its partner for 27 years, last year, industry watchers had identified lack of cutting-edge technology as the biggest challenge for the Indian firm to hold on to its leadership position in the market. Hero had last week announced a technology tie-up with EBR, its first partnership after splitting with Honda.
It will be a step forward for the cash-rich company in its effort to get out of the shadow of Honda, which has become one of its toughest rivals in the domestic market after the March split.
Hero sells over six million two wheelers every year in India where it holds 56% market share. Under the joint-venture agreement with Honda, Munjals-owned Hero was restrained from exporting vehicles.
After the collapse of the Honda JV, Hero has started setting up sales and distribution channels cross Africa, Latin America and Southeast Asia for its motorcycles and scooters.
The Munjal-family that owns 52% stake in the company plans to increase its exposure to overseas market which it wasn't allowed until 2010 by Honda that operates 28 motorcycle production bases in 21 countries (as of April 2011) globally.
Hero is largely India based entity with over 98% of its sales limited to the domestic market. The ownership in the American company is expected to enable Hero to develop fresh technology and churn out new products faster as it compete with its erstwhile ally Honda amongst others.
Right now EBR is working on products for Hero Motocorp which will be developed and ready, to be fitted in the new scooters and motorbikes to be launched by early 2013. Hero certainly does not desire to launch 1,000cc superbikes as of now because it wants to reach there in a steady and swift motion, step by step.So do expect a quarter liter version from Hero Motocorp in 2012 .
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