Honda is all set to launch the CBR 150R in the Indian market . The launch of CBR 150R is scheduled for March 2012 and as reported by us earlier, the bike was showcased at the 2012 Indian Auto Expo. The guys who find the baby Ninja’s price tag to be unreasonably high and the R15 to be quite mundane, will now have an option to hit the nearest track on this new baby CBR Honda CBR 150R will take on the likes of the Yamaha R15 and KTM Duke 200 to some extent. The bike is expected to be priced around Rs. 1.17 lakhs. The bike is also very important for Honda as it will help the company to make its hold firm in the 150 segment.
So what kind of ad do you expect from the Honda? We expect that CBR150R will have the same advertisement which Honda made for South East Asian market. This advertisement shows that Casey Stoner(Moto GP racer) rides the CBR150R on race track (With some part of City). The advertisement means to convey the message of CBR150R’s outstanding race track capabilities. There are more chances that Honda will show this advertisement in India as Yamaha YZF R-15 is marketed as perfect race track 150cc motorcycle available in India.
The bike is equipped with a 150cc, four-stroke, four-valves and liquid cooled engine. The new CBR150 is the first motorcycle in the 150cc segment to get Honda’s patented PGM-FI technology.
In India we had seen such track oriented ads by TVS when they were launching their then flagship motorcycle the Apache RTR 180 and it did wonders among teenagers .We have also seen the Yamaha TV commercial in which R15 is shown in its full glory on a race track and we expect Honda to use this commercial to market the upcoming bike in India. Honda by this ad is trying to grab the attention of youths who for the time being prefer the yamaha r15 series in the 150cc segment for track like racing experience .
There is a fierce rivalry in the 150 cc segment This is a definitely a reason to cherish for Indian bike enthusiasts as the rivalry is ultimately going to benefit them only.
Let’s see how Honda and Yamaha will compete in India.
0 comments:
Post a Comment