Bajaj draws first blood: Mocks Hero’s products in latest Discover ad

Bajaj Auto is gunning straight for the jugular of the world’s largest motorcycle maker, Hero MotoCorp, with a brand new televisio Ad campaign for the Bajaj Discover 125 DTSi commuter motorcyle, called “chalta nahin, daudta hain”. In the Ad, owners of Hero MotoCorp’s different commuter motorcycles are lined up and asked about their motorcycles. Almost all of the Hero MotoCorp motorcycle owners are shown being apologetic about their Hero MotoCorp motorcycles, sounding almost wistful about their rides. Here, watch it for yourself.

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Pulsar - 10 Years of Leadership

From a bike to a religion and from a religion to a mania...the Pulsar stands as a true testament to a counter-culture. A culture that challenges mediocrity, laughs at convention while imbibing a live free, ride hard spirit. Engraved in the DNA of every Pulsar is an attitude that is also translated to every biker, who gets his daily dose of pride riding a Pulsar. This video is as much a tribute to the spirit of the Pulsarmaniac as it is to the decade of dominance of the Pulsar.

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