Honda, name once associated with Hero, now is single and needs to expand. Honda, which now plays as Honda Motorcycles and Scooters, India, is planning to expand itself intensively. It has announced an investment of Rs 1000 crore expansion for the fiscal year 2012-13. Also, Honda has announced to bring in a new India-specific brand identity with a new slogan. Not just this, to stay in competition, Honda has unveiled seven new bikes to be launched for the Indian roads at the Auto Expo.
