Yamaha india Pvt Ltd is all set to endorse Deepika Padukone as its brand ambassador to market its products. Deepika Padukone will now feature in all the ads related to Yamaha Ray Scooter.She was roped in due to her gaining popularity these days and her connectivity with youth, this is the first time that the actress will endorse an automobile product. Yamaha is soon going to launch the Yamaha Ray scooter so its important for Yamaha to create brand recognition for its product.Yamaha also has John Abraham who endorses the flagship motorcycles.
During Auto Expo 2012 held in Delhi ,Yamaha had showcased its first concept scooter Yamaha Ray. Though at the time of curtain raising Yamaha had not revealed any technical specification about the scooter but the scooter will be enriched with 125cc engine , producing around 10 bhp of power .
Features adorned in Yamaha Ray include dynamic and elegant design, powerful, and fuel efficient engine, comfortable long and wide seat, large storage space, smooth suspension, dynamic braking system, stylish headlamps, silver tone back mirror, impressive instrument panel and stylish alloy wheels.
Commenting on the occasion, Mr. Hiroyuki Suzuki, CEO and MD, India Yamaha Motor Pvt.Ltd. said, “We are very pleased with our alliance with Ms. Deepika Padukone to endorse our scooter ‘Ray’ which just like Deepika signifies ‘Cool & Beauty’. Being young, fit, sporty and stylish, Ms. Deepika has all the elements that our customers will subscribe to when they buy our scooters. The youth adore her, respect her and follow her because she signifies an inherent sense of style that easily blends in with that of brand Yamaha. We look forward to have a longstanding and fruitful association with her.”About the other companies endorsing bollywood stars ,HMSI has finalised Akshay Kumar as its first brand ambassador in the country. While Hrithik Roshan endorses Hero’s premium motorcycle Karizma, Mahindra Two Wheelers has roped in Aamir Khan and Kareena Kapoor. John Abraham campaigns for Yamaha ,Priyanka Chopra is associated with Hero Pleasure and recently Anushka Sharma was appointed to endorse TVS Scooty, now Deepika has been added to this list of bollywood stars campaigning for various automobile companies.
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