DSK group announces its Joint Venture with Hyosung, to set up Rs 300 crore plant for Hyosung super bikes

Around a year back, Garware Motors had tied up with the Korean giant S&T Motors to assemble, market, and sell Hyosung super bikes in the country but recently there were talks about Garware-Hyosung parting ways and a few days back in a press conference at Pune it was officially confirmed.
Now Hysoung are going to enter in a joint venture with real estate giant DSK.

D.S.Kulkarni Developers Ltd is India's leading Real Estate and Property Developers offering top quality Residential as well as Commercial projects.

Now that DSK has entered in the two wheeler segment after their successful association with Toyota,the DSK group would be called as DSK Motowheels Pvt Ltd.

The venture between Hyosung and DSK would be called as DSK Hyosung and their logo can be seen above.
This means that all the manufacturing plants and all the dealership will now be under DSK motowheels.

We are excited to get in to the super biking market and are glad  to be associated with a brand like Hyosung which is known for its stylised powerful bikes. Our core strength lies in front end sales and marketing. We are also known for our service qualities and customer care. We plan to leverage each other’s strengths and create synergies to make DSK Hyosung one of the most sought after super bike brand among the youth in the country,"Kulkarni said. 

After this official confirmation, DSK group are going to set up a new plant which will see an investment of INR 300 crore which will be operational from next year.The main motto to set up this new plant is increase the production of the bike and also DSK has plans to increase the number of dealerships to 35-40.
This move by DSK is speculated to bring down the price of bikes due to localisation of parts.

Currently DSK are scouting for land in Maharashtra, Gujarat, Goa and Karnataka.
Shirish Kulkarni,DSK Head is considering Maharashtra as the preferred option but due to the current political scenario Gujarat seems to be the next preferred location.

Also there is an official confirmation about Hyosung Comet GT 250R that it would be launched on 13th June between INR 2-3L.

After Kinetic and Garware, DSK will be the 3rd partner of Hyosung in India till date. Hyosung should realize the market potential and enter India on its own, this way customers will benefit with better aftersales support and spares.

Do you think that this current split up between Hyosung and Garware would affect the launch of the Hyosung Comet GT 250R ?
Let us know through your comments....

Posted in: dsk group,dsk hyosung,dsk motowheels,dsk new partner of hyosung,Garware Hyosung,garware hyosung end partnership,hyosung partners with dsk group,hyosung superbikes india,shirish kulkarni