TVS Motor Company is all set to endorse Anushka Sharma as its newest brand ambassador to market its products. Anushka Sharma will now feature in all the ads related to TVS Scooty, she will replace Preity Zinta who was the brand ambassador of TVS Scooty earlier.Basically Anushka Sharma was roped due to her gaining popularity these days because of her back to back hits recently.TVS motor also has Virat Kohli who endorses TVS Sports motorcycle.
TVS Motor Company president marketing HS Goindi said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand.”
“It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty,”" Anushka said.About the other companies endorsing bollywood stars ,HMSI has recently finalised Akshay Kumar as its first brand ambassador in the country. While Hrithik Roshan endorses Hero’s premium motorcycle Karizma, Mahindra Two Wheelers had roped in Aamir Khan and Kareena Kapoor. John Abraham campaigns for Yamaha and Priyanka Chopra is associated with Hero Pleasure.
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