Hero MotoCorp in Talks on Possible Ducati Acquisition.

Just a couple of weeks ago, we had informed you that Iconic Italian motorcycle maker Ducati is up for sale , possibly considering Volkswagen and BMW as potential suitors. Then a week ago, up pops Hero MotoCorp in a deal with Erik Buell Racing, showing they have intentions beyond the small displacement motorcycles they're currently known for. Now, in what has to be one of the more surprising developments in all of this, word is out that Hero MotoCorp is talking to bankers about a possible acquisition of Ducati. Wow! I guess they really are trying to expand into another market.

"We’ve been seen as a utility-bike maker, fuel-efficient bikes, and somebody who’s at the lower level of the market, who’s more small-town and rural-market focused," said Munjal. "So our ambition is to become one of the biggest global two- wheeler players and to do that, you cannot only be in one small segment"

This may be very preliminary and no one is going to be talking about it outside the boardrooms where the discussions are taking place, but what is becoming clear is many more buyers may be getting into this game than everyone initially thought.

Ducati currently sells a range of motorcycles in India including the Ducati Monster, the Ducati Hypermotard, the Ducati 848, the Ducati 1098 and the Ducati Diavel. Ducati sells over 40,000 motorcycles across the globe and has been in existence for over  86 years. Bologna headquartered Ducati has had a series of owners in the past. Meanwhile, here is official word regarding this development from Andrea Bonomi, Invest industrial’s chairman,

Ducati is now a perfect company but the further growth it requires needs the support of a world-class industrial partner. This year, we will work towards that partner. A handful of industrial groups in Asia, Europe and the US were interested in Ducati

 Let's see, a company manufacturing motorcycles in Italy, with its largest market in the USA and owned by a company in India. Would it be any different if they were owned by a company in Germany? Does any of this even matter any more? Hero MotoCorp certainly wouldn't be the first name to pop up when you think of a Ducati sale, but it does make you wonder who else may be interested in the Italian manufacturer.
via

Posted in: 2012,acquisition,deal,ducati,ducati and hero,ducati bikes,ducati for sale,ducati india,hero,hero and ducati,Hero Motocorp,india,joint venture,partners,usa