Thursday 29 March 2012

Audi set offer of 750 Million Euro to buy Ducati


Just a couple of days ago, we had informed you that Iconic Italian motorcycle maker Ducati is up for sale , possibly considering Volkswagen and BMW as potential suitor . Hero Motocorp and Mahindra from our Indian contingent also had an eye on Ducati . But now we have a got a latest update that Audi is set to offer  750 MILLION EURO to buy Ducati .

The German car giant has put the bid to Andrea Bonomi, the owner of the Investindustrial, the private equity firm which controls about 70% of the legendary bike manufacturer since a takeover in 2008 and is looking to double its money.The other stake holders include  Red Borgo Panigal with 20% and the bottom Canadian Hospitals of Ontario Pension Plan about 7%.

There are speculations that Audi's,  750 million euro bid for Ducati, which while being lesser than the 850 million euros that InvestIndustrial sought for Ducati, could be accepted


Volkswagen's Audi brand is in full force to include Ducati in their stable of brands and triumph over their arch rival BMW . For Audi, whose Ingolstadt headquarters has become a key research and development center for lightweight fuel saving technologies, Ducati's engine technology could add a new development dimension.

It's a well-known fact that Volkswagen chairman Ferdinand Piƫch has long been interested in adding Ducati to the VW Group's already massive stable of brands .VW had expressed interest in Ducati in the past but chose to pursue an interest in Suzuki which has turned out badly for both parties.

Apart from Volkswagen’s Audi, Hero MotoCorp and Mercedes Benz’s AMG were also reported to be in the race for Ducati.It remains to be seen whether Hero MotoCorp and Mercedes Benz’s tuning divison AMG, have also made bids for the Italian motorcycle maker.

Is Ducati's Future in the Four Rings?
Stay updated to get the latest news .




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