TVS gearing up to regain third spot

Chennai based auto major, TVS Motor Company, announced that it would launch four new two-wheeler models this year.

The game plan is to launch two motorcycles in the executive segment and two scooters so that it can topple Honda Motorcycle and Scooter India from its recently acquired third position in the two-wheeler market, as TVS has slipped to forth position.

The first to enter India will be Qube, a hybrid scooter, in June 2012, which the company had displayed in the last two Auto Expos

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TVS’s Stall at the Auto Expo 2012

The TVS stall at the 11th Auto Expo resonates the sentiment that TVS Motor Company’s stated mission is to produce environment friendly vehicles that conform not only to emission norms of today but of the future as well. This is evident in the company’s commitment to pursue green technologies that will lead to substantial reduction in CO2 levels while creating good value proposition to customers. In addition to this, the company is focusing on higher fuel economy across its product range.

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