Bajaj Auto is gunning straight for the jugular of the world’s largest motorcycle maker, Hero MotoCorp, with a brand new televisio Ad campaign for the Bajaj Discover 125 DTSi commuter motorcyle, called “chalta nahin, daudta hain”. In the Ad, owners of Hero MotoCorp’s different commuter motorcycles are lined up and asked about their motorcycles. Almost all of the Hero MotoCorp motorcycle owners are shown being apologetic about their Hero MotoCorp motorcycles, sounding almost wistful about their rides. Here, watch it for yourself.